The innovative and nationally recognized ECenter Challenge Program, which started in spring 2017, rewards students for engaging in ideas and entrepreneurship activities on campus with the chance to win $25,000 in cash prizes to help pay off student loans and tuition, with an additional focus on FirstGen students (first in family to attend college). We want to encourage students to start to explore and understand ideas, innovation, and entrepreneurship and how they might incorporate aspects into their personal and academic lives. This involvement is then rewarded in ECenter Challenge points and the chance to win prizes totaling $25,000.